The Method

Four ways to
work together.

Whether you need strategic direction, event support, or embedded leadership, I bring the same rigor and business acumen to every engagement.

01

Event Strategy

Strategic frameworks for high-stakes events

I architect the narrative, the experience, and the business outcomes before a single venue is booked. Strategic frameworks that make your entire event portfolio actually deliver.

Ideal for

Organizations and agencies planning flagship conferences, sales kickoffs, incentive clubs, or executive summits that need strategic clarity before execution.

The approach

  • Strategic roadmapping and executive alignment sessions
  • KPI architecture tied to what actually matters to your business
  • Brand positioning and narrative development
  • Audience segmentation and engagement strategy
  • Content strategy and speaker curation frameworks
  • Risk assessment and contingency planning

Expected outcomes

  • Clear strategic direction before you start spending money
  • Executive buy-in and cross-functional alignment
  • Measurable KPIs tied to business outcomes
  • Scalable frameworks you can use again and again
02

Event Consulting

Advisory for in-house event teams

Advisory for in-house teams navigating complex event programs. From portfolio rationalization to team structure, I bring the outside perspective your organization needs to level up.

Ideal for

In-house event teams managing complex portfolios who need strategic advisory to optimize operations and prove business value.

The approach

  • Comprehensive program audits and portfolio analysis
  • Team structure and capability assessments
  • Agency RFP/RFI design and assessment — finding the right partners
  • Venue and partner recommendations based on your objectives
  • Contract negotiations and vendor relationship optimization
  • Budget modeling and resource allocation
  • Process design and workflow optimization
  • Technology stack evaluation and recommendations

Expected outcomes

  • Optimized event portfolio designed for ROI
  • Improved team efficiency and capability
  • Strategic vendor partnerships and cost optimization
  • Scalable systems that actually work
  • Event agendas, ROS, and speaker checklists
03

Executive Contracting

Senior event leadership, embedded

Senior-level event leadership embedded directly into your organization. When you need an executive who can own the strategy and deliver — without the full-time overhead.

Ideal for

Organizations that need senior event leadership during growth, transition, or when building out event capabilities.

The approach

  • Interim leadership during transitions or growth phases
  • Board-level reporting and strategic presentations
  • Cross-functional alignment with sales, marketing, and product
  • Team mentorship and capability building
  • Strategic planning and long-term roadmap development

Expected outcomes

  • Executive-level event leadership without the full-time cost
  • Strategic direction and operational execution
  • Board-ready reporting and business case development
  • Team development and knowledge transfer
04

Emcee & Speaking

Executive presence on stage

Professional emcee services, executive interviews, and keynote presentations for tech and B2B events. I bring strategic perspective and executive presence to the stage — making sure your event narrative actually flows.

Ideal for

Tech companies and B2B organizations looking for an emcee or speaker who gets both the strategic context and the technical audience.

The approach

  • Event emcee services with strategic narrative flow
  • Executive interviews and fireside chats
  • Keynote presentations on event strategy and leadership
  • Panel moderation with technical and business depth
  • Pre-event briefings and content alignment
  • Post-event debrief and strategic recommendations

Expected outcomes

  • Polished, professional stage presence
  • Strategic narrative that reinforces event objectives
  • Engaging executive interviews that drive key messages
  • Seamless transitions and audience engagement
Let's talk

Ready to bring strategic clarity to your event program?

Every engagement starts with a conversation about your objectives, your challenges, and the outcomes you need to prove.

Email Sarah→

Opens your email app — sarah@herdingcorgis.com