The strategic layer most event teams are missing.

I founded Herding Corgis and Event Strategy Method after spending years building and scaling event programs at high-growth technology companies.

I design experiences that don't just look good, but drive pipeline, accelerate deals, and create real customer advocacy. Beyond strategy, I'm a seasoned emcee and interviewer, equally comfortable guiding candid conversations with executives, customers, and high-profile voices as I am shaping the narrative behind the scenes.

I speak on stages around the world, advise C-suite leaders on how to show up with clarity and impact, and partner directly with event teams to elevate both their thinking and execution. I don't just support events — I step in as the strategic force that makes them matter.

When I'm not on-site at a conference or deep in event strategy, I'm at home in Scottsdale, Arizona with my husband and three corgis.